Before you go ahead and put money behind your posts, you want to be sure it's going to be seen by the people who are mostly likely to hit that magic call to action button.
Having a clear idea of who you're targeting is going to save you money, and when done right, return more money than what you spent.
So, how do you find your people on Instagram?
First up, write down your Ideal Customer Profile (aka buyer persona)
If you've already been in a business for a while, then you can create this profile based on your existing best customers, or create a fictional persona based on your dream client.
Give them a name?
Age? (and no, it's not 18 - 65, choose one age eg. 35 years old)
Interests? (Get super specific about interest and keep it related to your category. For example a competitor brand they might already like, a specific market or event, a blog or media brand that covers your field.)
Now, you want to go into...
You’ve heard it time and again that Facebook and Instagram ads should work for your business, but what happens when they don’t?
What happens when your investing your hard-earned money and getting nothing in return? Just a big fat $0.
Here's the thing. Putting out a sale sign isn't enough.
You need to understand and be able to use the power of scarcity.
Why? Because it's in our DNA to procrastinate.
Even if your customer wants what you're selling, they will put it off until tomorrow or sometime next week. Life will get busy and they'll forget all about it.
You need to give them a reason to buy. An incentive that will help them take the decision to buy now as opposed to putting it off and regretting it later.
I'm going to show you 3 ways you can use scarcity to help your customers get what they want and dramatically increase your income:
Aka FOMO. You're product or service is only available for a certain period of time. A...
Hey, welcome to your guide to marketing your business on social, simply and successfully.
Today is all about getting to know the most important person in your business.
Pour yourself a coffee, and let’s get into it.
Now, I gotta warn you. This may be one of the more challenging parts in this course. But it is the most vital, to not only the success of your social media efforts, but to your business in general.
I'm gonna walk you through the process and give you the tools and information you need to create a detailed Ideal Customer Profile.
But first! What do I mean by Ideal Customer Profile?
And Why do you even need to spend your time on getting to know your ideal customer?
To answer the first question:
Your Ideal Customer Profile is your intimate knowledge of the person who is the reason why, you do what you do. Marketing is about helping change lives for the better. You saw a problem and you created a solution that solves someone’s problem. Who is your...
This is painful.
I did the numbers and in the first two years of working for myself, I wasted $2,131 on tech and tools that just didn’t work for me as a Solopreneur.
*criiinge* I could have bought a plane ticket with that, sippin’ rose on a beach somewhere instead of spending my time in a rabbit hole of Youtube Tutorials & Customer Support
But after a lot of testing, I found simple tools that have actually helped me work smarter...not harder.
So to save you from the same painful tech run around, I’m sharing a list of the sanity-saving tools I use to keep me running smoothly.
Kajabi has been a game-changer, and honestly without it in my life, I would still be struggling to duct-tape a bunch of different tech together.
It has given me a one-stop shop for my website (which people always ask about), my online course, landing...
Social media is a great place to build connection and trust with their audience.
But in today’s session, I want to show you how-to map out content that goes beyond engagement and get sales into your business.
Here’s some real talk.
While you may have the golden nugget solution that you think your ideal clients want or have a product that you think is a grand masterpiece - it is not enough.
You still need to convince someone who may have never heard of you, why they should buy from you. And random posting, isn’t going to work. It only gets you random results.
You need to design a sales funnel and plan content for each stage of the funnel. Your funnel is the path that guides your people along towards taking a particular action.
This action maybe to buy from you.
Or book in for a consult.
Maybe its to get them to attend your event.
Whatever it is, it’s important to clearly define the goal before you even start designing your funnel.
Now, I want...
Here's the thing about social media marketing, it's not supposed to be so difficult.
If it is, you're probably overcomplicating it.
And I don't blame you.
Most "experts" will tell you to throw more tech, more money, more content or more tricks & hacks at the problem.
But, that's only going to add more anxiety. And leave you wondering what the point of being on social media even is.
To escape this frustrating cycle, here are 5 tips to SIMPLIFY your social media marketing.
Once you get these right, you will find everything else just flows nicely.
1. Know what you want.
Why are you on social media in the first place, what is your primary goal?
Maybe you want to increase your online sales, or maybe the reason your on social is to draw people into your email list.
Whatever your reason is, start with your end goal in mind and work backwards so that you know what you need to be doing today, to get closer to it.
2. Know who...
Seth Godin publishes a blog every, single day.
He also spends 16 hours reading and researching a day.
Agh, wouldn’t that be amazing?
So how often should you post?
This one of the most common questions I get asked.
The answer is, everyone's situation is different.
So I created this 4-Step formula to help you figure out how often you should post on social media.
It goes like this:
VALUE x CAPACITY x CONSISTENCY x CHANNEL = YOUR POSTING SCHEDULE
VALUE: each time you post you are asking someone to give you attention - make sure its worth their time. And by value it might be: make them smile, feel calm, feel good, feel smarter, feel special, feel in-the-know…
CAPACITY: you are going to hear me repeat this word A LOT, because there’s no point in setting yourself up for failure by setting unrealistic expectations. So, how much of this type of valuable content can you create?
CONSISTENCY: choose your...