Because let’s be honest you started a business to what you do best - and not to spend all your time thinking about what to post to your socials…
Staring at a blank screen, backspacing and overthinking, because you know you gotta post something, but nothing is coming to you. And you’re waiting for that inspiration to hit but it's crickets.
Oooor Instagram has just launched another new feature - thanks Instagram - and now you have to think about what you’re gonna post over there -
If you know what I’m talking about, and you’re struggling to keep up with feeding your social channels - or what one of my old clients used to call - the CONTENT MONSTER.
Then this episode is for YOU.
We are mapping out a year's worth of content IN A DAY?
Crazy. No, it’s actually very possible.
Because I know you guys are juggling a million things, and social media is just ONE of them.
You don't have time to waste randomly posting for...
This may is the most UNDERRATED topic when it comes to branding on social media. I guess it’s easier to focus on the VISUAL nature of social - like flashy graphics, and designs - with copy - the last-minute add to a post.
I can't tell you how many wasted opportunities I’ve seen with bland copy on Paid Ads. Ads with hard-earned money behind them, going unnoticed.
A brand that has found its VOICE stands out from the rest because they know exactly who they are and how to connect with their people.
When I’m working with a brand on helping them define their voice I like to run testing on the messaging. And I’ve seen brands go from getting no traction on their ads to seeing a return up to 5 times more on their advertising spend.
So let's get straight into those 5 tips to help you nail your brand voice.
Tip 1: How do you want your audience to FEEL?
Do you want them to feel energized and motivated? Or calm at ease & in good...
I’m pretty sure we can all relate to feeling stuck with what to post to our social media. We all go through times when we’re feeling super inspired, and then we go through times when we’re just not feeling it at ALL.
So today I want to share with you 10 ideas for content that you can note down and come back to on those days where you find yourself staring at that blank caption with a blinking cursor staring back at you with no idea what to write.
Ok, let’s go.
Idea 1: why did you start your business?
Was there something about your industry that you wanted to change?
Is there a personal experience that inspired you to go your own way? Maybe it was to escape the 9-5.
Share your origin story. It doesn't need to be the whole story in ONE post, but you can always break it up into multiple posts. Each one focusing in one part of your story.
And of course, we never post something for the sake of posting.
There is always a...
I want to talk to you about a BIG part of your social media strategy - and that is deciding which channels are RIGHT for your business.
Because there are SO many to choose from, and everyone, including your neighbour's kid’s friend, will tell you ALL the things you should be doing, ALL the channels you need to be on, and ALL the tips & tricks you just have to try - “Oh. My. god. What do you mean you're not on Tik Tok??”
It’s only natural you’re going to be left feeling a little unsure, or if you are trying to do it all, then you might be feeling a little frazzled and I don’t blame you. There are only so many hours and coffees we can consume in the day.
So, where do you start?
I’m gonna walk you through the 5 steps to choosing the right channel for you.
You’ll need a notebook, pen, comfy pants and an iced oat milk latte (the last two are not a must, but I can highly recommend them).
With these steps,...
I’m sure we’ve ALL heard the success stories about businesses that have made crazy SALES thanks to Instagram.
And maybe you feel like you’re over here putting all this time and effort into your social media, but something feels OFF? You’re not seeing ALL the leads and sales raining into your DMS.
And now you’re like, am I missing something here?
I hear this a lot.
AND here’s the TRUTH behind those success stories.
Social Media ISN’T Everything.
I see way too many businesses that treat social as their entire marketing plan.
The whole sha-bang.
They’re posting beautiful photography on Instagram, following all the tips and tricks…hoping to get the attention of their ideal customer
And I think the problem is they’ve heard how powerful social media marketing is WITHOUT realising that it is the FIRST step in what is often a 4 or 5 step process.
They’re posting away - with content disappearing from the feed...
Before you go ahead and put money behind your posts, you want to be sure it's going to be seen by the people who are mostly likely to hit that magic call to action button.
Having a clear idea of who you're targeting is going to save you money, and when done right, return more money than what you spent.
So, how do you find your people on Instagram?
First up, write down your Ideal Customer Profile (aka buyer persona)
If you've already been in a business for a while, then you can create this profile based on your existing best customers, or create a fictional persona based on your dream client.
Give them a name?
Age? (and no, it's not 18 - 65, choose one age eg. 35 years old)
Interests? (Get super specific about interest and keep it related to your category. For example a competitor brand they might already like, a specific market or event, a blog or media brand that covers your field.)
Now, you want to go into...
You’ve heard it time and again that Facebook and Instagram ads should work for your business, but what happens when they don’t?
What happens when your investing your hard-earned money and getting nothing in return? Just a big fat $0.
Here's the thing. Putting out a sale sign isn't enough.
You need to understand and be able to use the power of scarcity.
Why? Because it's in our DNA to procrastinate.
Even if your customer wants what you're selling, they will put it off until tomorrow or sometime next week. Life will get busy and they'll forget all about it.
You need to give them a reason to buy. An incentive that will help them take the decision to buy now as opposed to putting it off and regretting it later.
I'm going to show you 3 ways you can use scarcity to help your customers get what they want and dramatically increase your income:
Aka FOMO. You're product or service is only available for a certain period of time. A...
Hey, welcome to your guide to marketing your business on social, simply and successfully.
Today is all about getting to know the most important person in your business.
Pour yourself a coffee, and let’s get into it.
Now, I gotta warn you. This may be one of the more challenging parts in this course. But it is the most vital, to not only the success of your social media efforts, but to your business in general.
I'm gonna walk you through the process and give you the tools and information you need to create a detailed Ideal Customer Profile.
But first! What do I mean by Ideal Customer Profile?
And Why do you even need to spend your time on getting to know your ideal customer?
To answer the first question:
Your Ideal Customer Profile is your intimate knowledge of the person who is the reason why, you do what you do. Marketing is about helping change lives for the better. You saw a problem and you created a solution that solves someone’s problem. Who is your...
This is painful.
I did the numbers and in the first two years of working for myself, I wasted $2,131 on tech and tools that just didn’t work for me as a Solopreneur.
*criiinge* I could have bought a plane ticket with that, sippin’ rose on a beach somewhere instead of spending my time in a rabbit hole of Youtube Tutorials & Customer Support
But after a lot of testing, I found simple tools that have actually helped me work smarter...not harder.
So to save you from the same painful tech run around, I’m sharing a list of the sanity-saving tools I use to keep me running smoothly.
Kajabi has been a game-changer, and honestly without it in my life, I would still be struggling to duct-tape a bunch of different tech together.
It has given me a one-stop-shop for my website (which people always ask about), my online course, landing...
Social media is a great place to build connection and trust with their audience.
But in today’s session, I want to show you how-to map out content that goes beyond engagement and get sales into your business.
Here’s some real talk.
While you may have the golden nugget solution that you think your ideal clients want or have a product that you think is a grand masterpiece - it is not enough.
You still need to convince someone who may have never heard of you, why they should buy from you. And random posting, isn’t going to work. It only gets you random results.
You need to design a sales funnel and plan content for each stage of the funnel. Your funnel is the path that guides your people along towards taking a particular action.
This action maybe to buy from you.
Or book in for a consult.
Maybe its to get them to attend your event.
Whatever it is, it’s important to clearly define the goal before you even start designing your funnel.
Now, I want...