Here's the thing about social media marketing, it's not supposed to be so difficult.
If it is, you're probably overcomplicating it.
And I don't blame you.
Most "experts" will tell you to throw more tech, more money, more content or more tricks & hacks at the problem.
But, that's only going to add more anxiety. And leave you wondering what the point of being on social media even is.
To escape this frustrating cycle, here are 5 tips to SIMPLIFY your social media marketing.
Once you get these right, you will find everything else just flows nicely.
1. Know what you want.
Why are you on social media in the first place, what is your primary goal?
Maybe you want to increase your online sales, or maybe the reason your on social is to draw people into your email list.
Whatever your reason is, start with your end goal in mind and work backwards so that you know what you need to be doing today, to get closer to it.
2. Know who...
Seth Godin publishes a blog every, single day.
He also spends 16 hours reading and researching a day.
Agh, wouldn’t that be amazing?
So how often should you post?
This one of the most common questions I get asked.
The answer is, everyone's situation is different.
So I created this 4-Step formula to help you figure out how often you should post on social media.
It goes like this:
VALUE x CAPACITY x CONSISTENCY x CHANNEL = YOUR POSTING SCHEDULE
VALUE: each time you post you are asking someone to give you attention - make sure its worth their time. And by value it might be: make them smile, feel calm, feel good, feel smarter, feel special, feel in-the-know…
CAPACITY: you are going to hear me repeat this word A LOT, because there’s no point in setting yourself up for failure by setting unrealistic expectations. So, how much of this type of valuable content can you create?
CONSISTENCY: choose your...
Here's the thing. There are so many channels out there, it can feel like everyday there is something new to add to your social media to-do list.
And if hearing "Instagram added a new feature" makes you just want to lie down and take a nap. Then this post is for you.
Everyone, including our cousin once-removed's friend, just loves to tell us ALL the things we should be doing, ALL the channels we need to be on, and ALL the tips & tricks we need to try.
"Eeermagad, what do you mean you're not on Tik Tok??"
The truth bomb is you don't have to do it all. You don't have to be on every channel.
If you got cash flowing in and you can afford to do it all - then go for it! But if cash is tight, then you got to make some choices. Because being present on a channel takes time, energy and money $$.
Trying to be everywhere and do everything will only leave you...