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The best Facebook strategy in 2020

Feb 20, 2020
Back in the good ol’ days (lol 2011) when I was a Social Media Manager we used to post on Facebook at least once a day and we would reach most of our audience. Today, not so much. Since then Facebook took away our free lunch and turned down all that organic reach to basically 0. It’s now a pay-to-play game that we’re constantly trying to hack so that we can get the most bang for our buck.
While Facebook Ads are still one of the most effective ways to get your message in front of your audience - there is another Facebook feature that is definitely worth your attention, if you are not already actively using it.
That is Facebook Groups.
While everyone has been scrambling to get attention on their Facebook Page, Groups have continued to grow and see incredible quality engagement. I post in groups quite a bit these days and I almost fall of my chair at the level of engagement I get on my post - knowing what it would be if I were...
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Which social media channels should I use for my business?

Feb 20, 2020

Here's the thing. There are so many channels out there, it can feel like everyday there is something new to add to your social media to-do list.

And if hearing "Instagram added a new feature" makes you just want to lie down and take a nap. Then this post is for you.

Everyone, including our cousin once-removed's friend, just loves to tell us ALL the things we should be doing, ALL the channels we need to be on, and ALL the tips & tricks we need to try.

"Eeermagad, what do you mean you're not on Tik Tok??"  

The truth bomb is you don't have to do it all.   You don't have to be on every channel.   

If you got cash flowing in and you can afford to do it all - then go for it!   But if cash is tight, then you got to make some choices. Because being present on a channel takes time, energy and money $$.

Trying to be everywhere and do everything will only leave you...

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