Here's the thing. There are so many channels out there, it can feel like everyday there is something new to add to your social media to-do list.
And if hearing "Instagram added a new feature" makes you just want to lie down and take a nap. Then this post is for you.
Everyone, including our cousin once-removed's friend, just loves to tell us ALL the things we should be doing, ALL the channels we need to be on, and ALL the tips & tricks we need to try.
"Eeermagad, what do you mean you're not on Tik Tok??"
The truth bomb is you don't have to do it all. You don't have to be on every channel.
If you got cash flowing in and you can afford to do it all - then go for it! But if cash is tight, then you got to make some choices. Because being present on a channel takes time, energy and money $$.
Trying to be everywhere and do everything will only leave you spread too thin, and one of those social media channels might be the first impression that someone has of your brand - so you want to make sure it represents your brand in the best way possible. You need keep it maintained, post consistently valuable content, monitor and respond to all comments.
How many channels you choose to be on depends on your capacity and your audience. Rather choose one or two channels and focus all your energy on making them the best representation of your brand as possible.
What channel is most relevant for you and your audience?
It all comes down to where your audience is, what they expect to get from that channel and what content you can give them.
What content is easiest for you to create?
You should enjoy making it and it shouldn’t take too much effort to create or you’ll only end up just putting it off. Lean into your strengths, if you love writing focus on blog posts and compelling captions. If you hate being on camera - probably don’t start a Youtube channel.
The best thing you can do is to focus on quality over quantity.
You want these channels to represent your business in the best way possible. From the content to the customer service - rather go all in on the channels that make most sense for you.
You got this.